The deal could value Kantar’s TV ratings data business at $1.27bn, according to a report.
INT COMMS
Campaign launches Media Week Live
New event is designed to inspire early-career media planners and buyers
Interbrand hires Fura Jóhannesdóttir of Huge as global CCO
Jóhannesdóttir is based in London.
Why 2025 could be the year brands move away from Meta
A panel discussion among brands at the Campaign Year Ahead Breakfast Briefing covered moving away from social, uncertainty, budgets and tech.