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Heineken's Jonathan O’Lone on global comms, creative risk and why 'perfect is the enemy of good'

From bluetooth bottle openers to pub-saving campaigns, Jonathan O’Lone’s remit as Head of Brand and Consumer PR at Heineken is anything but ordinary. But at the heart of the global role is a simple, enduring belief: creativity only works when it connects. He talks to In.Comms about cultural fluency, creative tension, and why good enough is often good enough.

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EXCLUSIVE REPORT : The death of 'purpose test - Team

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